Why Bentonite Clay is the Gold Standard for Cat Litter

A pile of high-quality bentonite clay cat litter granules

In the world of pet care, few products are as essential as cat litter. For manufacturers, distributors, and cat owners alike, the performance of cat litter is paramount. While various materials have been used over the years, one stands out for its unmatched effectiveness: bentonite clay.

The Science of Swelling

Bentonite is a type of absorbent clay that is primarily composed of montmorillonite. Its most remarkable property is its ability to absorb vast amounts of liquid—up to 800% of its own weight, as is the case with our FELUXE products. When it comes into contact with liquid, the clay particles swell and bind together, forming strong, solid clumps.

Unbeatable Odor Control

Beyond clumping, bentonite excels at odor control. Its porous structure traps and locks away the ammonia and other unpleasant odors from cat waste. When enhanced with additives like activated charcoal, as in our FELUXE Activated Charcoal formula, this odor-trapping capability is magnified, ensuring a fresh environment even in multi-cat households.

Why Quality Matters

Not all bentonite is created equal. The quality of the raw material, its purity, and the manufacturing process all play a crucial role in the final product's performance. At FELUXE, we leverage our vertical integration to ensure excellence at every stage.

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